Of all the ASP's recent acquisitions the Big Wave World Tour has the most potential for mainstream appeal. Yet for it to succeed the organisers must pursue conflicting objectives: put the sport's largest names in spotlights while also including unknown local soldiers.

I don't want to click. I really don't. But what if this story is the one? What if this story is as exciting as the headline promises? What if..?

And on the clickbait express we go....

"And the long thick lines of south swell pouring along deserted beaches at unrideable pace into a glorious blue offshore morning." Driving north on the Pacific Highway, blindboy recalls old memories and enjoys quiet moments upon the beaten track.

In 2014 the ASP became a business for the first time in its history. It now must derive profit for its owners and to do so they've vastly upgraded its primary audience interface - the live webcast. After the three Australian World Tour contests Swellnet examines how the viewer response has been.

After two years of uncertainty Sultans and Honkys, two of the Maldives most popular waves, are legally open to all surfers.

Why does the ASP use a 100 point scale to judge waves? After purging his judging sins, blindboy questions the current system and proposes a simple alternative.

Yesterday the surfing world was embroiled in a race furore following news that Otis Carey has lodged a court case against Surfing Life magazine and one of its contributors.

"It was the saddest thing in the world. Kelly’s nearly teary, Pete Mel’s voice is cracking as he asks the probing questions...Hell’s bells, Kel, how does it feel? We know, we know, sad, sad, sad."

Phil Jarratt on the breakdown of the Quik/Kel marriage and why each partner will wake up smiling.

Slater drops a bombshell on April Fools Day. What does it mean for pro surfing and the surf industry?

Imagine a world...where Tony lugs a coffin bag to Indo, has arvo sessions at North Narra, considers the environment he surfs in...then think how different it all could be.