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It's important to note the previous world record, which was held by Mike Parsons for a Cortez Bank monster that measured 77 feet high, just 1 foot – 30 centimetres – smaller than Garrett's.
A bit of backstory before we get to those questions: Inman replaces Derek O'Neill, a 20-year veteran of Billabong and the person in charge when the companies recent retail strategy was sunk. For the last five years Billabong spent big on bricks-and-mortar retail space in an ambitious plan to dominate the surf retail market. They were felled by the Global Financial Crisis and diminished retail spending.