Sixty seconds of John John Florence
JJF has a new sticker on his board so you get one hot minute of surfing.
More Swellnet Dispatch
'Southern Edge' Tour Dates
Monday 20/04
0
A sailing and surf exploration of Tasmania.
Lifeline Surf Classic Returns to Queenscliff Beach
Tuesday 11/11
0
The Lifeline Surf Classic is back for its eighth year.
Graham 'Sid' Cassidy: The Promoter Gets Promoted
Monday 10/11
12
Sid gets inducted into Surfing Australia's Hall Of Fame.
Trouble Shooter // Introduction
Wednesday 05/11
13
A new column where a surfboard sage, otherwise known as Murray Bourton, answers everything you want to know.
Dead Whale Washes Ashore In Northern Illawarra
Wednesday 29/10
3
Surfers are on alert as an eight-metre humpback washes onto rocks near Scarborough.
Good News: Surfing Is Not A Dangerous Addiction
Tuesday 28/10
35
Is surfing just another sport? Have we been deluding ourselves?
'Beyond Litmus' Screening, Plus More
Monday 27/10
0
Rare showing of 2018 film, plus live music and conversation.
Mercury Psillakis Paddle Out
Monday 29/09
0
The turnout exceeded all expectations for Merc's paddle out.
Comments
Serious, genuine question ... do you guys (i.e. swellnet) get paid to put these advertising / marketing clips up? Just curious in light of the discussion around surfstitch, because this is the type of revenue stream they would be looking to leverage.
Paid to put the content up, then maybe some spot advertising across the various sites, and then stock the products and sell them via their online store.
PS: Happy to have the conversation in private if you'd prefer not to discuss online.
No we don't (get specifically paid to publish videos). We run these clips because we like 'em, and think you guys will too.
We do have some surf industry advertisers who produce clips that we sometimes publish, but each video is assessed on its own merits.
Advertisement or not. Always put a JJF clip up... :)
Is it part of the contract with advertisers that you run a portion of their clips?
None whatsoever.
It's branded content Wingnut, the concept has been around for a long time. I think the Michelin guide were the first, that began in 1900.
I posted this vid purely on the strength of the surfing and nothing else. In fact I had to Google Vertra 'cos I'd never heard of it.
Right me too- sunscreen. Makes me want to rush out and buy some overpriced SS rather than the Pharmacists brand for half the price.
I understand the concept. In light of recent articles and ensuing comments regarding surfstitch, I have started to question whether there is more revenue flowing for distribution of the surf based content than I understood.
In Ancient Rome, gladiators and gladiator schools would be owned by a variety of individuals. Events would be held to promote the owner's status and influence.
Sort of like Thugby League?
Hot-dude surfers have been desperate to be part of corporate endorsment since like forever.