It's always refreshing to watch a video that ain't content marketing. Rare too. In the era of free content the only way to get paid is to shoot sponsored riders and top and tail the vid with their logo.

I've no idea how Logan Dulien makes it work, yet Snapt 3 is his third indy release, all of 'em uploaded to Vimeo for gratis. Don't go thinking you'll take a hit on quality, 'cos Logan's other magic trick is filming sessions around the world featuring a range of CT squatters and freesurf squires.

The other thing that sets Snapt 3 apart from content marketing is its length. It's not an advertisement but a movie, so settle in 'cos it's worth it.