It's time for another product line release at Former, and time for another video release to go with it. Such are the ways of the canny content marketeer.
This clothing line is called Copacetic - def: in excellent order - and the vid is called the same. It features Former founders, designers, and dogsbodies, Dane Reynolds and Craig Anderson.
The vid is only available to watch at the Former site. Click the image below and we'll get you there.
A sailing and surf exploration of Tasmania.
The Lifeline Surf Classic is back for its eighth year.
Sid gets inducted into Surfing Australia's Hall Of Fame.
A new column where a surfboard sage, otherwise known as Murray Bourton, answers everything you want to know.
Surfers are on alert as an eight-metre humpback washes onto rocks near Scarborough.
Is surfing just another sport? Have we been deluding ourselves?
Rare showing of 2018 film, plus live music and conversation.
The turnout exceeded all expectations for Merc's paddle out.
Comments
Can't fault the surfing, but this really enforces the idea that all you need is to be famous for people to buy your shit. I'm definitely sliding well outside their target demographic, but the "design" of this "collection" (even with the embrace of low-fi and anti-brand sentiment in the current market) is low quality DIY and execution... it's kind of embarrassing and less than I'd expect from a 1st year design student. Sorry Dane you rip, and I guess will get better, but that stuff is crap.
Can we get that 2:56 turn in slo-mo? How the &^%$ does he generate that much speed so easily? I'd need a breather just winding up to try it, let alone pull it off.
Agree with offshore above. Plus lets have less art and more surfin'. What does he surf like in good waves? 99% of the clips with him are in beachy-looking launching pad sectiony stuff. I wanna see him at Jeffreys.
Haven't heard the word 'copacetic' since Local H - bound for the floor
Let's have more Dane and more surfing and more art!
I get sick and tired of standard surf fare, but have a lot of time for Dane.
Gary loves it when Dane posts clips that show plenty of his backside.
He's got a uniquely powerful bottom
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