Look out Kelly Slater! The Laird has today launched his own clothing line. Called 'Laird' - what else could it be? -  it's a "fitness collection inspired by surf design, but utilizing the best in technical fabrics and ergonomic design to allow maximum comfort while training in the water, gym, studio, or out on the trails and beaches."

Interestingly the General Manager of Laird clothing says it doesn't have "the jock stigma of mainstream sports gear."

More here: https://www.shop-eat-surf.com/node/17704